What would happen if you did not change the engine oil in your car?
What would happen if you left your car keys on the car seat and did not pay any attention to make 
sure that it is locked up?
It would be a huge disaster waiting for an opportunity to happen and you should feel bad.
Your website is very much the same as your car. It needs to be serviced, it needs to observed, and it needs to bothered for every bit as much as a car.
Take care of your website, and it will do lot of things you want it to do.
Return on Investment
Websites are crucial to any organization and make the difference in converting prospects into hot prospects for your business. Websites require valuable content, powerful calls-to-action, lead generation capabilities and Maintenance. Remember your website is the face of your organization, and you have a website to enlarge your Return On Investment and drive search engine optimization.
Are you getting enough traffic?
Do not have enough traffic? Do not give up hope and improve your website!
Now-a-days website traffic is one of the prime considerations for website owners.
To know learn the most about your website traffic, you need to get familiar with your website analytics details. Website traffic statistics and analysis will help you plan more systematically for online activities and future business offerings.
Why visitors would want to come back?
By keeping your website informative and current, you begin to develop a solid trust relationship with your clients and future prospects. This relationship is hard to gain and easy to lose. Help build their relationship by providing the latest and most up-to-date information on your website. Having an updated website means that your prospective clients think your website as the place on which they could gather valuable information about the subject matter which interests them.
Boost your online ranking
Search engines love fresh and quality content. The more often you update and develop your website, the more often the major search engines will visit your website and boost your future rankings. After a website has not been updated in a while, the major search engines quit crawling it and your rankings may begin to drop down for key keywords.
Not only does showing the major search engines that your website has fresh content help to boost your rankings, it also gives you more opportunities to rank for specific and key keywords.
Stay current with technology
The web technology is ever-growing and changing frequently. New technology is constantly evolving for accessing your web page content. Is your website really keeping up?
There are two common approaches to accommodating new web technology. You can make frequent but smaller incremental changes over time, or you can do a complete update in every few months. While a complete update is tempting and even sometimes needed, a more and better affordable approach is to make smaller incremental changes over time.
Do not hesitate to maintain your website and you will see fast conversion and high traffic. Website Maintenance is very beneficial and affordable for an industry that is constantly improving.