“How can I get more website visitors?”
This is one of the most common queries I hear from my clients, frustrated at the lack of business their website brings them.
You have got a website and you work hard to attract more visitors to your site. You have focused on optimizing the site for search engines ranking, building important links from other websites and blogs, using social media networks for promotion, and creating quality web content for your site. You are getting some visitors to the site, but it seems like once they quit your site the opportunity is over and you will have to work again to get other new visitors.
So, what is the solution?
Social media interaction
Social networking sites like Facebook, Twitter and Google+ are great for promoting your content and attracting more new and repeat visitors to your website. Most businesses have recognized the importance of social media networking and now at least have a presence on the major social networks. If your first time visitors choose to follow you on a social media network it increases the chances that they will come back to your website at some point in the future because they will see any contact links and promotions that you post at that social network. Always promote your all social networking profiles in a prominent location where your visitors will easily notice.
Create a Powerful Homepage
Your homepage should be target oriented, Value proposition driven statements that outlines what you can do for the potential visitors. In order to correctly draft an intriguing homepage message, you will need to identify the intrinsic benefit to your potential visitors base.
But how can you improve the conversion rate of a homepage if it is not targeted?
In order for a homepage to work, it needs to meet your purpose and contain key elements that attract more visitors, educate your web visitors, and convert visitors into buyers.
Provide a Positive User Experience
Your visitors are much more likely to come back to your website if they have a good experience on the first visit. There are a lot of things you can do to provide visitors with positive feelings, including:
- Have a website that loads quickly and faster.
- Make your web content easy to read.
- Do not bombard visitors with too many ads.
- Make it easy to navigate your website.
- Offer a website wide search to help your visitors find the content that they want.
- Provide quality and powerful content that is helpful to visitors.
- The best mobile friendly website.
When first time visitors have a bad user experience they are unlikely to return to that site in the future.